Ladybird Books Rebrand

I was tasked with rebranding the world's biggest and beloved children's publishing brand Ladybird Books.
Audience research showed parents thought of the brand as stuffy, old and boring. Consideration and recommendation were low and new parents were being lost to competitor brands and new forms of entertainment like YouTube Kids.
Our resulting toolkit had accessibility at it's heart, meaning the brand could be enjoyed by everyone. The fine balance of paying homage to the incredible 100+ year history of the brand whilst innovating to ensure successful deployment across all forms of media led to an increase in brand consideration as well as awareness.
As a dad of two, I get a huge kick whenever I get handed a Ladybird book and see all my hard work in physical form.
You can read more about the rebrand here - https://www.creativeboom.com/inspiration/ladybird/