Ladybird Books Rebrand

I was tasked with rebranding the world's biggest and beloved children's publishing brand Ladybird Books.
No easy task I set out to make the brand more accessible to all families and to create a clear consumer funnel through to Puffin books and beyond to Penguin.
It was essential to reposition Ladybird away from the stiff, stuffy perceived opinion of consumers to dynamic and fun that could compete for kids attention alongside other forms of entertainment like gaming.
The end result saw an increase in brand recognition and consideration amongst the key audience.